Downloads
.doc (226KB)The Boston Consulting Group matrix
Which of your products are in growth and which are in decline? The BCG matrix is one of the widest-used and easiest to understand of the portfolio matrices.
.doc (84KB)3-year strategic plan
If you don't know where you're going, how can you expect to get there? This document should help you produce a marketing plan but, remember, plans are nothing; planning is everything.
.pdf (1.6MB)Experian's Mosaic consumer classifications
Mosaic UK classifies all 24 million UK households into 11 groups, 61 types and 243 segments, and is updated each year.
.doc (40KB)Research brief
If you get the brief right, you should end up getting the information you want from your marketing research. This form forces you to think about some of the basic questions.
.doc (90KB)Communication audit
Consistency is the key to making a small marketing budget go farther. We call it co-ordinated marketing communications in the trade.
.doc (33KB)Marketing Acronym Bingo
Help yourself stay awake during your next marketing meeting with our VETP game. (That's very easy to play.)