Marketing Research
However the collection and analysis of information is done, research helps with decision making.
Secondary (already published) information can save a lot of wasted time and effort and is far less expensive to aquire than primary (comissioned) data.
We have a number of powerful tools at your disposal for collecting quantitative and qualitative data. We can take your database of customers and make it give up its secrects, or interrogate a geographic area or newspaper's circulation. We offer:
- Questionnaire design and production, data collection, analysis and reporting. All using Snap sofware (with a little help from us).
- Geodemographic profiling using Experian's Mosaic consumer classification system.
- Secondary data on population trends, ethnicity, employment and health.
- TGI and NRS data on consumer shopping habits, income, and many other areas of life.