Public Relations
Writing a press release is easy. Writing a press release that has a realistic chance of being published and of generating positive coverage for your company, is quite another matter.
We understand the press-not surprisingly as we are owned by the third largest newspaper publisher in the UK-which gives you a distinct advantage.
PR can have a long-term developmental role or a short-term contingency one. At its most successful it can change attitudes from negative to positive, hostility to sympathy, prejudice to acceptance, apathy to interest, and ignorance to knowledge.