Targeting
How targeted is your marketing? Do you use the chuckenough-out-something-will-stick approach? Using round-level targeting, door drops become almost as targeted as Direct Marketing at a fraction of the cost.
As with so many advances, technology is behind this revolution. We have invested in a clever bit of software called MGB Digital Mapping. What it does is breaks postcodes down by demographics and creates delivery rounds to match.
It doesn't sound much, but it means we can deliver your leaflets with the minimum of waste thereby improving response rates and saving you money.